Cover Sheet For Submission Of A Work For Assessment

Cover sheet for submission of work for assessment UNIT DETAILS Unit name Fundamentals of Marketing Class day/time Wednesday / 2.30pm Office use only Unit code MKT10007 Assignment no. 1 Due date Friday 19th August Name of lecturer/teacher Mr Gordon Campbell Tutor/marker’s name Ms Shamain Wickramasinghe Faculty or school date stamp STUDENT(S) Family Name(s) Given Name(s) Student ID Number(s) (1) Kushani Gunawardana 100028905 (2) (3) (4) (5) (6) DECLARATION AND STATEMENT OF AUTHORSHIP 1. I/we have not impersonated, or allowed myself/ourselves to be impersonated by any person for the purposes of this assessment. 2. This assessment is my/our original work and no part of it has been copied from any other source†¦show more content†¦Plagiarism occurs when the origin of the material used is not appropriately cited. Student signature/s I/we declare that I/we have read and understood the declaration and statement of authorship. (1) Kushani (4) (2) (5) (3) (6) ________________________________________ Further information relating to the penalties for plagiarism, which range from a formal caution to expulsion from the University is contained on the Current Students website at www.swin.edu.au/student/ Copies of this form can be downloaded from the Student Forms web page at www.swinburne.edu.au/studentforms/ PAGE 1 OF 1 1.0 Introduction to the Report This report demonstrate how Kraft cheese cheddar behave to impress consumer decisions to purchase using the Marketing Mix strategy. This report also clarify and investigate the current brand environment and the reliability of the Marketing Mix. The Marketing Mix contain four Ps and Brand position is the area that live in the customer’s mind. This report discuss the purchase at the Woolworths super market in Roxburgh Park on 8/11/2016. 2. Analysis of the Marketing Mix and the Brand Positioning 2.1 The product and the product category The Kraft cheese cheddar product is a cheese; a cheddar has more flavour and it is hard. This product go with the ‘savoury spread’ category. 2.2 The 4Ps 2.2.1